If you’re new here at 2thinknow, and you’re interested in the latest ideas on trends, companies and innovation, subscribe to our RSS feed. Thanks for your visit!SLIDES — Web 2.0 & social media are the part of new media of the digital age.
This includes blogs, wikis like Wikipedia, RSS feeds and sites like youtube or stumbleupon.
Business, Not Tech.
These slides set out the 10 key technologies. with a business focus, in business language. not tech-speak. So many explanations out there are technical.
We created these slides for clients, which along with …

VIDEOS, Australia — Yes, Australia has long coveted New Zealand. And now we uncover the secret plan to invade. Thank Agency 303 for the innovative treatment.
It’s from the TV show on ABC, The Gruen Transfer. Made by Andrew Denton’s Zapruder’s Other Films, the show with acerbic Wil Anderson questioned advertising.
Ad & Marketing Trends.
As always, an ad is a story. In order for ads to work in marketing messages, they must become short stories, or place within stories.
Ads that are no-useful to viewers will be screened out. Tivo-ed. Fast forwarded.
Like the …

REVIEWS, Global – The T-Shirt Collectors scene is potent globally. And yes, it now has a magazine. T-World.
Like sneaker-collector and custom sneaker decoration scene in Melbourne, another scene. With a local, but soon to be even more international, vertical-niche magazine.
The magazine, created by and crafted for T-shirts enthusiasts, T-world highlights global T-shirt culture.
T-world is a new niche publications with a cult status already, after only the 3rd edition.
It can be ordered online, or via MagNation in Melbourne or New Zealand. Try this link to have a look and order.
What’s the …

ANALYSIS, Global – Satire has always been a weapon people use when they know most of the news they are watching is untrue or missing the point.
Whilst I applaud many fine Print Journalists, the fact is that the bias inherent in many publications and TV, means that media is increasingly untrusted.
The average person knows on some level that the mass media exists to propagate a message that is not about enlightening debate.They know Rupert’s media on some level is about Rupert…

COMMENT, Global – When I say global I mean English-speaking countries, like USA, UK & Australia. Here there is a rise of info-tainment disguised as journalism.
As an example: In Australia we have a program called Sunrise. It’s morning current affairs, sort of – really more about social issues and controversy.
The 2 presenters are:
Koch: A balding ex-Finance guy, who started as a leading Finance guru.
Mel: And a parochial Canberra reporter who somehow can read an auto-prompter.
And a team of mostly nice presenters who get shuffled around like a deck of cards, …

ANALYSIS, Global: Web Media –
The media has the wrong idea on what YOU and I want to read and watch.
Wrong, Wrong, Wrong.
News flash for the Media.
People are not obligated to read /watch your media.
Relevance will determine if they do.

ANALYSIS, Sydney & Melbourne, Australia –
An open letter to visiting President Bush.
Mr Bush is in Sydney Australia at current for the APEC summit, this was written just after his joint speech with Mr Howard today.
Dear Mr President,
You spoke at the APEC Summit with our Prime Minister, Mr Howard.
I agreed with your remarks Sir, about freedom and human rights being critical to the world’s future.
But the Oil War is not the way to spread freedom.
This war is deeply unpopular because the people ‘get’ it was not an honest war.
Another’s freedom …

ANALYSIS, Global – The answer is to ‘Stand on the Shoulders of Giants’.
This is the first part of a regular series on how to speak the language of ideas in coming weeks. How to be an Ideas Person.
Ideas and an intellectual education are important no matter how old we are. Both help us make better decisions in terms of positive change in our societies.
How do we personally understand what is positive change and what is not?
We talk incessantly about success, about wanting positive change.
We talk about love, relationships, children, families, …

COMMENT, Melbourne, Australia — Most of you are aware that I am constantly researching global innovation for 2thinknow.
This can be as broad as current global themes of: environmental or climate change issues, food supply, public transport, air travel, activism, business, new technology, Web 2.0, library 2.0, social networks, Social ideas, creative ideas, art & cultural ideas.
In short, ideas & inspiration for the intellectually curious with a global mindset.
What you may not be aware is I bookmark all sorts of industry and general innovation resources in a place where they …

COMMENT, Melbourne, Australia — Social networks are the next big thing, depending on where you are located in the physical world, they can be at various stages of adoption.
I asked this to a few people at WordCamp 2007 in San Francisco, and in a case of preaching to the converted, many felt blogs were already ‘established’.
But blogs & social networks have not gone mainstream yet in most markets.
(If one applies a model called the Innovation Diffusion curve, that is.)
PS. If you are reading this and twittering, you are probably not …

COMMENT, Melbourne, Australia — First of all let me say I am not partisan. I vote right, I vote left.
Personally, I think Giuliani, Gore, Clinton and McCain would all make good presidents at different times. Professionally I think Gore, Giuliani and Clinton may all lead to good outcomes for innovation.
The Left/Right divide is increasingly irrelevant, in any case. In a prior analysis from 2thinknowTM I made the case that the real contest is between Engaged and Not Engaged. See: Election innovation: why Left & Right don’t matter.
How Bush happened:
The people …

NEWS AND ANALYSIS, San Francisco, USA – Matt Mullenweg, founding developer of leading blogging platform WordPress, spoke at WordCamp 2007 today, Sunday July 22, 2007.
For the Agenda of the Matt Mullenweg’s presentation: http://2007.wordcamp.org/schedule/state-of-the-word/
NOTICE AND LICENSE: This story is copyright © 2007 2thinknow.This story is licensed for reprint in full or excerpt under copyright in any print or online media, under the terms that it includes the following byline within the reprint:Source: Christopher Hire, 2thinknowTM : http://www.2thinknow.com/innovation

Innovation: Past and Future of WordPress, according to Matt
Mullenweg …

ANALYSIS, San Francisco – WordCamp 2007 commenced today in San Francisco, at the Swedish American Hall on Market St. This is my second post.Presenter in the second session, was experienced journalist and IT veteran John Dvorak. He was joined by writer from the (sadly rumoured to be defunct) Business 2.0, OM Malik.
Dvorak had two interesting points regarding innovation:
“Bloggers present themselves as bloggers”
“Citizen journalism”
Schedule: http://2007.wordcamp.org/schedule/blogs-vs-journalism/
Both these allude to the innovation zeitgeist as 2thinknowTM define it.
The innovation zeitgesit in blogging is the upcoming professionalism and redesign of the presentation of user …

ANALYSIS, San Francisco — From WordCamp 2007. Podcasting will be a new media, and will grow in revenues. By then it may not be called podcasting.
It may be called something new and snappy, and will be in some ways more like TV/radio.
Marketing, including naming (eg. iPod is sexier than media player and is now the generic name) is important to product development and adoption (see Apple…)
Thanks to Dan Kuykendall, of www.mightyseek.com for an excellent and well balanced presentation of the what, why and how of pod-casting; and despite being first …

ANALYSIS — I don’t like Left and Right. They are increasingly irrelevant to political elections like the US political race or Australian federal race.
Try engagement and inevitability as the key distinctions to examine elections.
In my time working for various government departments I could tell you some stories, but then the saying goes, I (or someone else) really would have to kill you.
But I can tell you as someone who has seen things first hand that Left & Right alliances, factions and segmentation are more about alliance and …

Forget myspace, unless you are a band, start thinking web social communities integrated around common ideas. In business words – fragmented vertical markets of web communities.
Some have said personal/professional divide. More likely we will have multiple profiles in multiple places, StumbleUpon, Xing, linkedIn, Ning, Skype and others being some of those.
Social communities
These are also ending the disconnection found in modern society. Social disconnection is the number one Innovation Driver, found in our Global Innovation research.
So in other words, feeling depressed, empty & alone? Well, in a word you are not …

Humour is a way of breaking through a problem. It’s a form of distraction.
Also, a distraction can sometimes help you un-focus so the answer pops in your head. In terms of inspiration, rather than force a problem I try to eat, distract myself, joke, go for a walk, basically anything to shift my mind or environment when i am stuck.
I purposefully load up problems before flights or travel, as on a 90 minute flight I often do a weeks worth of thinking.
Grinding a way at the problem often does not …

Librarians are having to deal with the vast amount of content that only occurs in web or electronic form. It’s a massive trend. So a term, Library 2.0 and a support network has arisen. One of their communities online is at: library20.ning.com
Organising electronic data: this is a big issue. I predict veteran website snapshots will be a collectors item one day, much like movie merchandise/posters are now.
Social networking innovations: I found this whilst researching on Marc Andreessen’s new venture Ning.com, basically a site that lets you create your own social …

Television drug of the nation, breeding ignorance and feeding radiation.
Or so the rap song goes. Which in itself is a backhanded compliment.
The point is what you watch/read/see/hear creates your mind-set. And intelligent, creative people don’t want their head filled with scams, murders, Mormon sectarian love stories, Grey’s Anatomy, fart jokes, a puerile US comedy, more gory murders and more reality porn of ugly nude people (ie. Big Brother). That’s Sunday nights.
You say there’s the off switch. That there is, but at 8.30pm on a Sunday night after dinner it’s easy …