In Melbourne today, 2thinknow announced the new Melbourne Innovation Club for Generation X & Y change agents, frustrated with a lack of opportunity for change in Victoria; first formal meeting of a soon-to-be-announced Steering Committee to be held Saturday 23 May, 2009 10.00AM.

“The purpose of this club is a more open-source ethos club for Melbourne Innovation where the price of admission is ideas, and ideas alone! Race, Gender & Religion don’t matter. A more open, inclusive Generation X & Y club,” said, Christopher Hire, Executive Director of 2thinknow, Organizer of the Club.

“2thinknow call Generation X & Y the Creative Generation – far more positive & reflecting the inherent strength of this generation!” Hire continued.

“Often known as Club-land, Melbourne Establishment often is more interested in your school tie than how good you idea is! We think that America has proven the value of twitter, Social media, Crowdsourcing, Collaboration, Green Tech, Clean Energy, New Ideas, Web 2.0, and in general, INNOVATION!” said, Christopher Hire, Executive Director of 2thinknow, Organizer of the Club.

“The result of Establishment closed door to ideas? Increasing frustration of Generation X & Y being excluded from opportunity and new economic opportunities globally. Global opportunities, 2thinknow believe could be applied locally. Currently, economic benefit of local ideas goes offshore in frustration.”

In covering Melbourne’s Future Summit, social commentator Duncan Riley wrote on leading site Inquisitr (http://www.inquisitr.com) that “we had a lot of old, mostly white people… talk about what has been, and what is happening now.” – capturing much of the sentiment of the lack of opportunity for Generation X & Y to create change in the face of an entrenched views.

“2thinknow’s aim in organizing the Melbourne Innovation Club is to create a generational alternative for Generation X & Y Ideas people from Business, Government & Community to collaborate and change Melbourne,” Hire said. “From a smart business view, we are expanding the market for local innovation and thus 2thinknow products & services. US, Canadian, UK & EU businesses get it! Grow the market, grow the business. Innovation is in ALL our interest!”

About.

The Melbourne Innovation Club has a website: wwmelbourneinnovation.org and is on twitter (http://www.twitter.com/melbourneinnova).

And the Club will initially meet in the 2thinknow boardroom at Level 50, 120 Collins St starting June 15th 2009. And at various boardrooms, creative spaces, member offices and elsewhere around Melbourne.

Organizer, 2thinknow (http://www.2thinknow.com) provides Independent Innovation Analysis. To do this we benchmark & score Innovation Cities, monitor trends & identify Creative Companies. 2thinknow is based on a networked services model, a new type of business model, for a post-GFC world.

Executive Director of Innovation at 2thinknow, Christopher Hire overseas 2thinknow’s research since 2007. Hire has visited 42 cities in 3 years, and worked for 350+ organizations across Australia in analysis, consulting & training over 10 years. Bio: http://www.2thinknow.com/company/Executive-Director-Christopher-Hire.htm

Media or Sponsor? Media Contact:

Christopher Hire,
Executive Director of Innovation, 2thinknow
(Steering Committee Organiser, Melbourne Innovation Club)

Phone 2thinknow: +61 3 9225 5284

Twitter: @christopherhire