REVIEWS, Global – The T-Shirt Collectors scene is potent globally. And yes, it now has a magazine. T-World.
Like sneaker-collector and custom sneaker decoration scene in Melbourne, another scene. With a local, but soon to be even more international, vertical-niche magazine.
The magazine, created by and crafted for T-shirts enthusiasts, T-world highlights global T-shirt culture.
T-world is a new niche publications with a cult status already, after only the 3rd edition.
It can be ordered online, or via MagNation in Melbourne or New Zealand. Try this link to have a look and order.
What’s the broader significance?
The innovation significance is another vertical niche, that could be ignored locally, can become a global phenomenon.
Off the back of threadless and other t-shirt producers, looks like a potent short-term trend. Both the collectible, and participatory aspect. And also serving the vertical niche community aspect.
And long-term, vertical niche publications, addressing this Long Tail are here to stay.
Disclosure: This is an independent review rewarding innovation agents, like T-World who are part of broader trends or social change. The author received no compensation for this review.
From the Vault: Early @2thinknow Innovation Memes: T-World Magazine, niche publication to a T! http://is.gd/TTbVgv #innovation