For Business, the 10 Tech of Web 2.0

SLIDES — Web 2.0 & social media are the part of new media of the digital age.

This includes blogs, wikis like Wikipedia, RSS feeds and sites like youtube or stumbleupon.

Business, Not Tech.

These slides set out the 10 key technologies. with a business focus, in business language. not tech-speak. So many explanations out there are technical.

We created these slides for clients, which along with a verbal presentation, explain what the technologies are, and why business should care.

2thinknow also have a proprietary web 2.0 strategy matrix that assists business to make rational decisions in formulating network communication strategies, much like the BCG matrix does in invest/divestment.

The Networked Trend.

Why is web 2.0 big? Effectively it’s the start of a new media that is continually evolving.

TV, newspapers & radio are information & entertainment broadcast to one & all. Everyone receives the same packaged communication.

Web 2.0 is a media that is personal an crowd-to-crowd.

Or tribe-to-tribe. Like a conversation, the participants change the media.

It’s Marshall McLuhan almost. Medium & Message.

The 2thinknow View.

The web 2.0 trend is a mid-term trend in its global adolescence.

Web 2.0 supports longer term trends such as the networked society.

What do you think of web 2.0? What are your favourite technologies? Any sites you’d like others to know about.

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