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Qantas First an innovation

18 July 2007 Christopher Hire

OPINION, Sydney — The Qantas First lounge at Sydney airport is world-class. When you travel a lot you appreciate world class facilities.

What makes Qantas First lounge innovative?

Let’s start with the physical and obvious.

The comfort is great, lounges are great, it has restaurant and marble shower suites.
The shower suites have plenty of amenities and are marble and very well fitted out. The shower feels fabulous.

There is a dining room, with far better choices than most, although it still is a little airline food, it tastes very good.

The design of the airport lounge is excellent, lofty, modern, yet somehow classical. Staff have been mostly well-trained despite some waitress teething problems.

But by American, British or English-speaking standards in general it is truly excellent.

It is however, more the feeling. The lounge has an aspirational, even inspirational feeling. The main reason is the excellent design role Mark Newson and others have completed.

Qantas domestic lounges are world-class, this International lounge is truly excellent and a boon to Australia, something necessary when one considers the tyranny of distance.

Well done Qantas!

 

Christopher-after-a-port(sorry fortified wine) 

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Author: Christopher Hire (197 Articles)

Executive Director of Innovation, at 2thinknow. Innovation analyst. Based in Melbourne, Australia.

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